The UK’s leading premium contemporary womenswear trade show Scoop returns to London from 9th – 11th February 2020, offering an exclusive edit of inspirational collections as well as a partnership with internationally renowned animal conservation charity The Aspinall Foundation. This season’s colourful campaign image, created by Ratti S.p.A. Como, is inspired by the vibrancy, exotic jungles and ecology of India, as well as Founder Karen Radley’s love of elephants. The dramatic artwork will feature across the show on posters, show bags, catalogues and Scoop scarves in support of the charity’s mission to halt the extinction of rare and endangered animals.
Scoop and art coexist symbiotically, and for AW20 the show has invited Ibizan artist Oliver Merlin to install an exhibition of his latest work. His mini-retrospective at Scoop examines the real and surreal sides to movement and momentum and Oliver is kindly donating one of his paintings to be auctioned off at the show with proceeds going to The Aspinall Foundation. The AW20 edition will see Scoop take over The Old Billingsgate’s Grand Hall, and this already beautiful building will be dramatically transformed into the capital’s most exciting fashion destination where a whole new take on Scoop’s trademark mix of fashion and art will be unveiled with more than a few surprises.
Karen Radley, Founder and Managing Director of Scoop, commented on the campaign: “This season’s residence at Old Billingsgate is exciting and inspiring. Not only will we create a dazzling backdrop for the season’s new designer collections with the flamboyant and colourful elephant design, we have the opportunity to introduce visitors to one of my favourite contemporary artists, Oliver Merlin – all while supporting The Aspinall Foundation and their fabulous conservation work. We are also delighted to welcome Tansy Aspinall, who will showcase the latest collection of jewellery from her own label with childhood friend Victoria Van Holthe, Tada & Toy.”
