The new edition of Maredamare, the Italian beachwear trade show, will be held from Sunday 26th to Tuesday 28th July 2020. The protagonists will be the beachwear and the accessories collections for SS21, presented at the Fortezza da Basso in Florence.
“The new dates mark a profound change in our system because in agreement with the exhibiting companies we have decided to please our visitors leaving the weekend off and positioning ourselves far away from the hot sales days,” emphasises Alessandro Legnaioli, president of Maredamare.
“From Sunday to Tuesday our buyers will surely have the chance and time to visit the fair, which today is unmissable thanks to an offer that covers the entire European beachwear sector and beyond, from historical brands and large specialised groups to international brands and passing through the small research workshops.”