From July 20th to 22nd, the 12th edition of Maredamare will take place at Fortezza da Basso in Florence. The key players are SS20 beachwear and accessories collections, presented in preview by the most famous specialised brands in the sector, from global brands to small research studios. “It will be a unique and unforgettable edition – emphasises Alessandro Legnaioli, the President of Maredamare – and first of all I want to point out the presence of the most important global brands that have chosen us to present the new collections together with a wide selection of new entries that, with their proposals, will give added value to our exhibition.”
There are also exciting news in the fair configuration. “In the last twelve years we have made our guests discover the most enchanting places in Florence by animating them with dedicated events and parties,” said Legnaioli. “This year we play at home, an idea that comes from the uniqueness of the place that hosts us, the Fortezza da Basso. It was from here that the idea of a widespread event was born, aimed at revealing the most enchanted and hidden corners of this extraordinary site. Its secret rooms, the monumental area, the private accesses, the turrets with a view and the hidden passages. With the Fortezza 9am/12pm project, these wonderful and hidden areas will come alive, light up and show their most ancient intimacy to the public.”
“Finally, I want to emphasize that the Maredamare team has always been sensitive to environmental protection: this year we decided to contribute to the protection of the Mediterranean species, adopting Futura and Ondina, two examples of Caretta caretta, through the Legambiente Tartalove project,” he adds.
