Launched in April, founders Aja Smith and Samantha WongShue are proud to introduce Forever Summer Swim, offering a curated collections of swim and athletic wear designed by women with size inclusivity and body positivity in mind. Founded, owned and run by women of color, Forever Summer will focus on size and ethnicity inclusive products, and bring a much-needed breath of inclusivity to the swim industry. In the future, customers will be able to shop by body type and all pieces are multi-purpose, sustainably made, and mix and match friendly.
Founder and CEO Aja Smith says: “We want women to feel empowered and excited when shopping for swimwear, so we made it our goal to carry the most dynamic brands for women of all curves, colours and attitudes. We believe what makes us unique is also what makes us most beautiful, and we want women to see their own unique beauty when shopping on our site. There are very few swimwear companies that aren’t afraid to showcase brown and curvy women, and Forever Summer is here to change that.”
Forever Summer Swim stands out from the competition by offering Vacation Collections – curated boxes of swimwear, soon offering clothing and accessories designed for specific shoppers and their bodies. Each collection contains up to three pieces selected to be worn together or remixed with others. Launch partners include noted swimwear brands like Cenote Swimwear, Revel Rey, Keva J Swimwear and Bound by Bondeye, and will expand to include collaborations and original designs from founder Samantha WongShue.
