The luxury fashion, travel, beauty, and wellness brand (by Gwyneth Paltrow) Goop has just launched its first swimwear collection under its in-house label G. Label.
90’s inspiration meets classic silhouettes, taking inspiration from fashion icons of the day such as Kate Moss, Cindy Crawford, and Paltrow herself. Elegant cuts sit beside among plunging necklines, bandeau tops, high-cut legs, and a timeless colour palette of black and olive. The collection includes five swimsuits: three one-pieces and two bikinis – designed to be mixed and matched for years. G. Label also offers two cover-ups, one lacy and flowing, the other short and classic with bold sleeves (prices from $150 to $495.00.