Bucking the trend, visitor numbers were up at this weekend’s London Swimwear Show. Now in its 10th year this specialist event reported a 10% increase in numbers. Claire O’Neill, INVISTA Lingerie/Swimwear/Underwear Account Manager comments: “Always a fantastic event, this year’s London Swimwear Show was exceptional and we were proud to support the event once again. It was particularly encouraging to see new exhibitors entering the market. It was also great to see much-loved favourites such as Australian brand, Seafolly, back at the show.”
“The feedback we received about the show was positive and highlights how important this show is to our industry,” adds London Swimwear Show organiser Andrew Barnes. “A big thank you must go to Claire O’Neil and Invista, who hosted another wonderful event on the Monday evening. We also greatly appreciate to support we receive from Underlines Magazine and the Swimwear Yearbook who do a fantastic job promoting the show.”
