Today sees the launch of new Agent Provocateur Autumn/Winter 2017 campaign, #TeaseAndHustle, which includes a brand film in collaboration with legendary music-video producer and film director, Anton Corbijn. The film stars models Elise Crombez and Magdalena Frackowiak wearing the new collection and reflects the spirit of the brand’s Nineties-born heritage.
Sitting at the centre of the Agent Provocateur Tease & Hustle campaign, the film takes a 360 approach to engage the brand’s audience. The themes of Anton Corbijn’s film – anticipation and empowerment – will be leveraged across all brand communication and ahead of the film’s release a ‘Tease’ element was revealed through flyposting in London, Paris, New York and Los Angeles as well as windows in Agent Provocateur boutiques internationally.
