Premium underwear brand Hanro is continuing its retail expansion and has opened its first monobrand boutiques in Russia and Ukraine, with new stores at Gulliver Center Kiev and luxury shopping mall GUM in Moscow. The two new boutiques are Hanro’s first monobrand stores in Eastern Europe ever, and after the recent opening of the Swiss Hanro stores in the premium resort of Gstaad and at Zurich Airport in March, it is already the fourth store opening this year.
The new store in the Ukraine is situated in a prime location directly in the centre of Kiev at Gulliver Center, one of the largest shopping malls in the Ukraine. There, Hanro offers its luxurious lingerie, nightwear and loungewear across 60 sqm, whilst the new Hanro boutique at the famous GUM shopping centre in Moscow is showing a broad selection of women’s and men’s products on a 57 sqm sales floor. GUM in the centre of Moscow is one of the most popular shopping locations in Russia, and the established building stands out with its impressive appearance and neoclassical architecture, which is also reflected in the striking vaulted ceiling of the new Hanro store.
Stephan Hohmann, CEO of Hanro, comments on the opening of the stores: “The new stores in the capitals of Russia and the Ukraine represent an important step for Hanro’s brand presence in these countries. Both stores are situated at THE top shopping locations of their towns. These flagship stores will strengthen the visibility and the image of the brand and help to push the already strong growth in these regions.”
