SWIMSHOW, the premier trade show produced by the Swimwear Association of Florida, will return to South Beach and the Miami Beach Convention Center for its 35th edition July 22 – 25, 2017. The annual event will showcase a dynamic array of swimwear, beachwear, resort wear and accessories collections from emerging young talent and world-renowned brands.
This year’s highlights include the return and expansion of the Collection, a curated fashion environment strategically placed in the middle of the show floor created for discovering the best emerging and established swimwear designer brands in the industry. Additional highlights will include amenities such as a dry and braid bar, massages, nail salon for quick touch-ups, henna bar, up-to-the-minute social media engagement, informative trend seminars, and new networking events.
Last year the trade show housed over 350 exhibitor booths representing more than 2500 brands expanding the event’s offerings to wider categories incorporating bags, hats, sandals, cover-ups, athleisure and more. A few additional hot-spots were the resort and lifestyle brands that concentrated on the new fashion-focused, beach-to-bar collections, and over 60 countries were represented with a 13% raise in attendance from the previous year.
“At SWIMSHOW, buyers get the best of both worlds, having the opportunity to view the most exciting collections from emerging designers, as well as the most important established brands,” said SWIMSHOW Director Judy Stein. “Our show has become part of the fabric of the swimwear industry, consistently attracting premier brands and buyers.”
