INVISTA, owner of the LYCRA® fibre brand, will be supporting swimwear brands and customers at the London Swimwear Show on Monday 20th July with a post-show drinks reception at the front of the Portman Hotel. The LYCRA® Moves You campaign which was unveiled last year with arresting imagery is projected under four supporting consumer themes: LYCRA® Beauty (control/shaping benefits); LYCRA® Sport (physical and sporting benefits); LYCRA® Energize (wellbeing benefits) and LYCRA® Xtra Life™ (garment resilience/durability as featured here in LYCRA® Moves Beach). The campaign is supported by the www.lycramoves.com website.
The London Swimwear Show will play host to the largest event yet with over 100 brands on display, some of which are debuting their first collections or are brands launching into the British market.
