As non-essential shops start to reopen, Nudea is confident that bra fitting in its traditional form will become a thing of the past – an outcome accelerated by COVID-19 and ‘social distancing’. Right from the start, Nudea has been leading the way by providing tools for self-measurement at home, all geared to ensure the best fit every time. Nudea’s Fit Tape and Online Fit Finder have been designed for simple, accurate self-measurement at home, and with sales of the Fit Tape up 500% since March Nudea is poised to support this new approach to bra fitting. What’s more, Nudea’s newly launched, free Virtual Fit Sessions with the in-house bra fit expert team help to find the right fit and recommend styles as well as being able to address any concerns.
Nudea’s essentials for the physically distanced future of retail also include the new Nudea Mask, designed as a comfortable non-medical barrier-mask and a sustainable, reusable approach to covering up. With an accompanying, reusable pouch for added hygiene, the mask is also breathable and water repellent, suitable for machine washing up to 50 times, and each purchase also includes a charitable donation to CoppaFeel! Last but not least, Nudea’s Trivia Kit (free to download with purchases of the Nudea Mask or Nudea Fit Tape) adds some much-needed, ready-made fun to virtual hangouts with friends and family.
Priya Downes, Nudea’s CEO and Co-Founder, explains: “Nudea was created to modernise bra fitting from getting measured to the final product; we built the brand and our product range after working with over 1,000 women to understand everything from what they expect from their bras to how frequently they were fitted. As we emerge from lockdown, traditional fitting will have little place in the new socially-distanced norm that life post Covid-19 presents, and Nudea is in a unique position to build on its position as the go-to brand for fitting at home; our bespoke Fit Tape, Online Fit Finder and Virtual Fit Sessions are all designed for self-measurement thereby eliminating the need to go to a physical store.”