HanesBrands UK is bringing renewed energy to Champion innerwear in the UK by launching a brand-new digital campaign that encourages people to bring out the ‘Champion inside’. Riding on the popularity of Champion outerwear and the rise of streetwear in the UK, this new social and influencer campaign is set to inspire, drive awareness and fuel conversation around the latest innerwear collection.
Leading with Instagram, Champion will partner with identified street-lux tastemakers, as well as fashion and urban creatives. ‘100 styles to find the champion inside you’ will see the brand deliver 100 iconic looks over 100 days, through 100 videos on the @Champion_Inside Instagram page.
Heather Nogueira, Hanes Brands Head of Marketing UK & Ireland, said: “We’re really excited to be showcasing Champion Innerwear in the UK, especially as the brand celebrates its 100th anniversary this year. Our new video content, coupled with a mobile first approach, will engage our Gen Z target audience in a more authentic way.”