West Seventy Nine, the swim and beachwear brand known for bringing boho to poolside chic, has today announced a brand new collection for SS19 made only from recycled Lycra. The fashion brand has partnered with the Masters at Carvico to create an entirely new line of swimwear made from ECONYL®, a 100% regenerated nylon fibre made from post-consumer waste such as discarded fishing nets, industrial plastic waste or fabric scraps.
As part of the sustainability push, the brand is also partnering with the Marine Association in Formentera in order to support the organisation’s seahorse regeneration project that aims to reverse the creature’s rapid decline in the area. West Seventy Nine Founder Nicky Brunt commented: “As beach lovers we are passionate about reducing our contribution to the amount of waste that ends up in the sea each year – so we are setting goals that will ensure our future collections are both stylish and sustainable. It is our responsibility to provide our customers with the option to buy beautiful swim and beachwear that has been ethically produced – and the new SS19 “Save our Seas” collection enables us to do just that.”
The SS19 “Save our Seas” range includes six new prints, six solids and eight new shapes, including a beautiful fringe bikini.
