Pure Chemistry lingerie are delighted to announce the release of their first ever bridal collection, Pure Rani. Named after Pure Chemistry’s CEO, Dimple Rani, the collection celebrates Dimple’s Indian heritage with colourful bridal lingerie including bras, briefs, suspenders and a luxurious robe, as well as a range of beautifully handcrafted saris.
A step away from your usual white and ivory, this unique collection uses the most exclusive gold thread lace from Paris and Italian tulle in warming hues of gold and deep red. These colours are inspired by Indian culture and tradition, offering an exciting point of difference to the bridal market. Hand finished with Swarvosvki crystals, each piece will become a cherished part of every bridal trousseau, as well as a popular gifting option all year round with its colour palette suiting occasions such as Valentines and Christmas.