Triumph today unveils award-winning actress Julianne Moore as the face of its new premium brand, Florale by Triumph, which debuts across the world for AW17. Shot by renowned fashion photographer, Rankin, the first ever Florale by Triumph global campaign draws on the story of the modern woman, celebrating female confidence and timeless style.
Luxurious, beautifully crafted and supportive, Florale by Triumph features figure-flattering styles decorated with signature Peony stretch lace, rich embroideries of irises, dahlias and roses. Commenting on the announcement, Julianne Moore says: “Florale by Triumph represents everything I hope for in my style – it is elegant, contemporary, and it makes me feel beautiful. The collection is stunning and it’s a pleasure to be a part of the Triumph family.”
Suzanne McKenna, Global Head of Brand at Triumph says: “After much anticipation, we are proud to introduce Julianne Moore as the face of Florale by Triumph. Julianne is the epitome of a truly sophisticated and stylish modern woman, which makes her the perfect fit for our new collection. We are confident that this special partnership will resonate with women across the world, inspiring them to ‘Find the One’ with Triumph.”