Coco de Mer announces that it has completed the sale of the business in an management buyout led by Managing Director, Lucy Litwack, and backed by international institutional investors. London based label Coco de Mer has a market leading position in luxury lingerie and erotica, currently operating online and from its London boutique in the heart of Covent Garden as well as having launched its lingerie through UK wholesale channels including Selfridges and Harrods last year.
The MBO from former owner Lovehoney Group is led by Coco de Mer’s Managing Director, Lucy Litwack, who has a wealth of experience with 17 years spent in the lingerie and luxury retail world including 6 years at Victoria’s Secret in the US, as well as director positions at La Perla, Bendon and her own intimate apparel consultancy business. Lucy comments: “It’s been a real success story working with the Lovehoney team over the last three years. Coco de Mer has a well-established core client base which is truly international and where we see a number of avenues for growth in the current business. The desirable brand has a strong following and we will be continuing to develop and expand its global profile.”
“The MBO and new funds provide us with a strong platform and supports our strategy to grow the business internationally at the luxury end of the market where Coco de Mer is already well positioned and has a very strong customer base. There are many more opportunities for Coco de Mer as we continue to develop new channels of business across a number of territories. I look forward to collaborating with new partners in the worlds of art, design and fashion,” she adds.