This May, Peckham based lingerie brand Dora Larsen launches its latest marketing campaign ‘Lingerie As Art’. In an aim to explore different perspectives on lingerie, each artist and/or photographer was given a set of Dora Larsen and told to take a photograph in any way they please. The brand exhibits each photo on a weekly basis, accompanied by an interview with each artist, examining their thoughts behind the photos.
Examples include photographer Rosaline Shahnavaz, who snapped a bra on her bathroom floor using her signature flash film camera, and videographer Ceara McEvoy, who collaborated with friend Jess Woodley on a moody fashion shoot. Dora Larsen aims to push barriers with marketing campaigns, changing perspectives of the customer in wanting to develop a more personal relationship with brands.