Peckham-based lingerie brand Dora Larsen has caught the attention of customers and retailers across the globe since its launch in 2016. Founder Georgia Larsen, ex Topshop lingerie buyer, launched the brand just over a year ago and has since cemented a reputation for the brand: great fit, excellent quality and pioneering designs.
For Spring Summer 2018, Dora Larsen offers a selection of new shapes and sizes (to include 30 backs and E/F cups). Feeling “the return of the padded bra, but in a cool way”, the brand has introduced a half pad balconette shape and a removable pad triangle bra. Still embracing the importance of the soft bra, non-pads are updated this season with new laces and never-seen-before colour combinations, but each style maintains the signature Dora Larsen look: innovative eyelash lace, mesh tulle and sporty elastic details.
Now stocked in 19 countries across the globe, SS18 will also see the brand enter department stores such as Hudson’s Bay (Holland) and Shinsegae (South Korea), as well as mega online retailers Zalando (UK/Europe) and O2 bra (China). Dora Larsen continues to be stocked close to home in London retailer, The Pantry Underwear.