92% of women buy lingerie for themselves, not their partner, according to a new survey. The research, conducted for Derby-based specialist lingerie, swimwear and nightwear retailer Camille Lingerie, surveyed 1000 people to ask whether finding the right bra had any effect on their body confidence and the vast majority were in agreement. 91% of those surveyed feel more confident in the right bra, and the research shows that wearing the right lingerie makes women feel more confident, happier, sexier and more body confident.
Some key statistics from the research:
- 91% of those surveyed feel more confident in the right bra;
- 84% feel like more confident in quality well fitting lingerie;
- 94% said the right underwear made them feel happier, sexier or more body confident;
- 71% said that underwear made them feel sexier or more confident than the gym, a new hair-do, or having their makeup or nails done;
- 92% buy lingerie for themselves – to feel sexy and confident.
Vince Sharp, Managing Director of Camille Lingerie, said: “The lingerie industry has always had this misconception about being for men, or associated with sex and relationships, and that was something we started to question. Finding the right lingerie, the right bra for your shape, the right fit and style and colour, seemed to us to be a shorthand approach for looking good and feeling beautiful. That got us thinking – why do women by lingerie? Is it something they do for their partners, or something they do for themselves? The results prove that when it comes to lingerie, women want to feel comfortable, confident and sexy – and they want to feel like this for themselves.”