Interactive store windows for Ted Baker have been created by Nexus Interactive Arts as the company launch their Spring/Summer 2017 360º shoppable film experience. As part of the ‘Keeping up with the Bakers’ campaign, the displays will be active across selected stores throughout the UK and Europe from 15th March and encourages passers-by to literally immerse themselves in the world of the Baker family.
By placing their hands onto palm print window sensors, peeping tom passers-by will be photographically caught in the act and their image composited into an element of the window set itself including a television, a window and a portrait on the wall. The windows have integrated the very latest Computer Vision technology to track a person’s face, and, without a green-screen environment, artfully composite their face into scenes from the world of The Baker family. Simultaneously, the same photo will be composited onto an emblematic image from the ‘Meet the Bakers’ world and will be published on tedbaker.com. From there users will be able to share their image across social media channels.
Ted’s Regent Street store will also make use of Whispering Window® technology which effectively converts the entire window into a speaker. Passers-by will hear sound effects for the interactive moments that will bring the entire window to life.
Luke Ritchie, Head of Nexus Interactive Arts, says “Ted Baker have been an absolute pleasure to work with. They want to experiment, have fun, and offer their customers a totally unique experience. During the production process we shared a simple goal; to aim for maximum engagement with the brand and campaign at street level in the most effortless way.”