Triumph is excited to introduce See It Believe It, an interactive feature that allows shoppers to see how Triumph lingerie fits online, helping women to ‘Find The One’. Available on Triumph.com across Europe from November and launching with a selection of the brand’s key AW16 styles, See It Believe It is the first tool of its kind and pledges to transform online lingerie shopping by addressing the uncertainties of sizing and fit.
Users simply have to select their preferred Triumph design and bra size – a moving image model with the same bust size will then appear on screen, with a click and drag feature. While one screen reveals the chosen Triumph design, the other shows a standard like-for-like bra, giving users the opportunity to compare the difference in support, fit and style between the two products. Additionally, users can view their chosen lingerie under a black t-shirt or little black dress.
Alongside the launch of See It Believe It Triumph.com has also undergone a modern makeover, bringing the brand’s contemporary store aesthetic online through an updated website which includes styling inspiration, product news and campaign launches as well as customer ratings and reviews.
Triumph International says: “See It Believe It, really takes the mystery out of online lingerie shopping. Now more than ever, women want the convenience of online with the same experience of buying in store. Triumph is dedicated to listening to the needs of women across the globe and See It Believe It really showcases how the product fits – true to size – enabling consumers to make an educated purchase and find great fitting underwear.”