In a bid to raise £50,000 for the Blue Marine Foundation, a specialist NGO with a mission to solve the overfishing crisis and enable marine conservation, from today Orlebar Brown gives everyone the chance to Trade Up 2 OB. Customers can bring in their old shorts from any brand to any of the Orlebar Brown stores in London, where 2000 pairs of Orlebar Brown’s classic swimming shorts are being offered for only £50 with £25 going directly to the charity.
“The sea, coastlines, holidays and travel are all words synonymous with Orlebar Brown and as a result Blue Marine Foundation is a charity that is very close to our hearts. Dedicated to creating marine reserves, establishing sustainable models of fishing and thus preserving our oceans – their work is something we are delighted to support. Our ‘Trade Up to OB’ initiative gives everyone the chance to try our OB Classic Swim Shorts for only £50 – of which £25 will go directly to the BMF. Get involved and help us turn the tide,” said Orlebar Brown Founder, Adam Brown.