Amoena has teamed up with swimwear designer Melissa Odabash, whose designs were recently hailed by Vogue as the ‘Ferraris of swimwear’, to create a collection for women who have had breast cancer surgery. Fronted by Sky News presenter and former Olympic gymnast Jacquie Beltrao, the marketing campaign and capsule collection will help raise funds for breast cancer charity Future Dreams with a portion of every sale going directly to the charity.
Melissa Odabash commented her decision to create a range for women who have had breast cancer surgery: “At the end of the day, women just want to feel great. These pieces are made from the same fabric as my main collection, in the same designs. The only difference is that some of them are just a little higher cut to offer the support and security that women want when they have had breast surgery.”
Amoena’s marketing manager, Rhoda White, said: “This collection is sassy, sexy and supportive – we’re very excited to be collaborating with Melissa Odabash to bring a designer touch to post-surgery swimwear and we think our retailers will be excited too.” The Melissa Odabash for Amoena capsule collection launches at the London Swimwear Show on 17-19 July.