Scantilly have launched what could be the world’s most inclusive campaign to date, using a diverse range of women to model the latest collection in a campaign named #theNewSexy. Challenging social norms, the campaign introduces 8 powerful female role models including an Alopecia sufferer, a transgender woman, an amputee and recovered anorexic, calling for women of all shapes, backgrounds and sizes to be represented in the media as well as looking to redefine what is considered ‘sexy’.
Former Anorexic and body positive activist, Megan Crabbe, states: “I spent a long time believing that feeling confident or sexy was reserved for people with the ‘perfect’ body, and that the rest of us didn’t deserve it. Modelling for Scantilly after beating years of body insecurities was personally empowering and so much fun. This campaign shows anyone with body image issues that we are ALL worthy of confidence, all sizes, all skin colours, all abilities. It’s exactly the kind of diverse representation we need to help us all see our unique beauty a bit more clearly.”
Scantilly by Curvy Kate’s third collection will be available from July 2016. The range including peep-hole briefs, suspenders, half cup balcony bras and sheer basques is available in sizes DD-HH cups and S-XL at curvykate.com, Debenhams.com and Figleaves.com.