As a leader in lingerie design for 40 years, Amoena knows that women want a pretty bra that makes them feel feminine and confident, but above all they are looking for the best fit and comfort. In response to a research conducted globally by the brand in 2015, for Spring/Summer 2017 Amoena launches two new bras that harness the latest technologies for a wear experience that’s second-to-none, featuring memory foam cups for the first time with the Gracy padded soft bra.
This means the inside of the cup gently shapes to a woman’s breast form or natural breast, bouncing back to retain its shape even when packed in her luggage, bumped or crowded in a lingerie drawer. The second addition to Amoena’s collection is the Bianca padded soft bra, featuring spacer foam cups made with tiny air pockets for increased ventilation. The result is a lighter feel that still helps maintain a smooth look under any top or T-shirt.
“Because we know that women will want to purchase these bras again and again, we’re making them part of our core collection, available year-round in stores and online,” said Amoena’s marketing manager, Rhoda White. “Were also delighted to introduce our first ever dedicated bridal lingerie for SS17. The luxurious Aurelie set in off-white is as flirty and romantic as any bride could wish for.”