Wolford has announced the company is centralizing its sales and marketing organization in Bregenz. The sales and marketing platform will be responsible for the Europe, Middle East and Africa region and Wolford is also introducing the same strategy to America and Asia through its business hubs in New York and Hong Kong.
The new EMEA organization will provide online and offline support for the activities of all company sales channels as well as trade marketing, visual merchandising, communications and art direction, which means 20 new jobs will be created in Bregenz. “The far-reaching reorganization of marketing and sales is the logical result of the resolute orientation of the entire company to retail requirements and thus to the end customer, regardless through which sales channel they are reached”, states Ashish Sensarma, CEO.
These measures go hand in hand with the systematic optimization of the online and offline sales experience, including implementation of a new shop concept and new appearance for the 16 global online boutiques. Wolford has also set a goal of gradually increasing its EBIT margin to 10 percent in order to match the performance of other luxury brands, and measures already initiated in 2014 to increase revenue and reduce costs were expanded in the past financial year.