Lovehoney Lingerie has been honoured with the Queen’s Award for International Trade for outstanding growth in overseas sales over the last three years. The award, described as ‘the highest accolade for business success’, allows Lovehoney to use The Queen’s Award emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success.
Profits at Lovehoney shot up 79% last year to £3.7 million with overseas sales reaching £12 million following the launch of new websites for the French, German and Australian markets. Owners Richard Longhurst and Neal Slateford received the award 14 years to the day from when they started trading online, and will be attending a reception held by the Queen at Buckingham Palace on July 14.
Slateford said: “It’s a huge privilege for Lovehoney to be honoured by the Queen. Official recognition from the Queen as she celebrates her 90th birthday shows just how far we have come as a company and how far sexy lingerie and sex toys have been embraced by mainstream shoppers. This award will help us to reach new markets and create more jobs both in Bath and in our global offices.”