A new report on the world swimwear market is set to be published by Persistence Market Research. The report reveals that the growth of the beauty and spa industries in more affluent markets is contributing to the continued growth in swimwear consumption. Western swimwear culture is also influencing consumers in emerging markets.
‘Swimwear and Beachwear Market: Global Industry Analysis and Forecast to 2020’ displays rising health consciousness, swimming as good for an ageing population and increased demand for speciality swimwear as key factor in expansion and growth. Europe and the USA are the two largest markets with Asian countries and especially China experiencing the fastest growth in recent years. Improved performance of textiles used for both fashion and sporting garments has also contributed.
The report covers the geographical segmentation of North America, Europe, Asia and the Rest of the World covering types of swimwear, applications, products and technology and examines both leading sports and fashion brands from around the world. Regional differences are noted – demographics, religious, cultural and social influences all playing their part in restraining better growth in Muslim countries, India, South East Asia and China.