When Björn Borg launched its Spring/Summer 2015 collection, the Sports Fashion brand blew a kiss to the gaming world through the introduction of a completely new genre: the First Person Lover (not shooter!) game. Through the game, a new platform for e-commerce is introduced: in-game shopping. “We have taken the aesthetics from the First Person Shooter games and turned it upside down. We want to offer gamers and shoppers a whole new experience,” comments Marketing Director Lina Söderqvist.
The game lets the player equip their character with the new Björn Borg collection and fight the forces of evil with the power of love. Equipped with a love glove, you master your enemies with a hologram kiss blower, a flower petal thrower or rainbow caster made from pink gold, white leather and acrylic glass for the ultimate style experience.
The Spring Summer collection was first presented at Fashion Week Stockholm last August and is inspired by fictional worlds like mesmerizing mythical islands, lost worlds and visionary computer games. The First Person Lover Game is free of charge and was launched on January 28th 2015 at firstpersonlover.com