In impressive caves on an island in Stockholm, Björn Borg treated the Fashion Week audience to an extravagant game-inspired runway show. Celebrating individuality, love and fashion in a digital era, the show served as a teaser for the Björn Borg ”First Person Lover” (not shooter!) computer game, releasing worldwide in January 2015 together with the brand’s SS15 collection.
The Björn Borg SS15 show and collection were inspired by fictional worlds where sport and fashion intertwine in a confident and edgy, yet playful, way. Eurovision Song contest winner Conchita Wurst attended the catwalk show wearing a custom made Björn Borg body as she entered the show arena.