To celebrate the launch of #whatnormalfeelslike, CoppaFeel!s new advertising campaign, the breast cancer awareness charity are opening a pop-up in London’s Brick Lane in association with bath, body and beauty brand I Love…
Open from 18th-21st September, the pop-up will unveil a gallery of the new campaign ads shot by British photographer Rankin, which features seven bare-chested women, each body painted with the word that best describes how their boobs feel to them. Using words such as ‘squidgy’, ‘spongy’ and ‘bobbly’, the campaign calls on women to reclaim the vocabulary surrounding breasts and learn #whatnormalfeelslike for them.
Visitors will be able to make their own contribution to the campaign by entering the ‘Boob Booth’, a specially created photo booth to capture women’s bare-chested beauty. All those that dare to bare will take home a CoppaFeel! goody bag full of beauty treats from I Love… and Balmi. The cult East-London nail salon WAH Nails and Barry M will also be on hand, giving exclusive, complimentary CoppaFeel! inspired manicures Thursday and Friday, and if you visit on the weekend Paul Mitchell and Vintage Hair stylists will be there creating classic up-dos.
CoppaFeel!s East London pop-up
• When: 18th-21st September, 10am-6pm
• Where: 91 Brick Lane, London E1 6QL (Shop 12, Dray Walk Lane)