Triumph International has just launched its ‘Magic Wire’ innovation: all the support of a wire without the wire! The key to the new product is the use of a clever little silicone piece that gives the support and a built-in mesh stabiliser that offers additional support. The introduction is backed with their new campaign #NiggleFix – a platform to enable women to share those things that frustrate them on a day-to-day basis.
The Body Make-Up series will encompass the Magic Wire and the Contouring Sensation (new range) will bring beautiful and feminine shapewear with the new technology.
The campaign slogan is Triumph Magic Wire™: Wearing is Believing. It was officially launched at the end of August in the Triumph pop-up shop in Manhattan which stays open until September 10th.