Bravado is delighted to announce the launch of brand new packaging for 2014. The maternity and nursing lingerie brand is well known for their extensive range of bright colours, and now each colour and style has been professionally modelled and photographed to match the bra enclosed, so retailers will be able to sort product according to colour and design.
In addition to this, Bravado’s Signature collection packaging is labelled in multiple languages, reflecting the global nature of the brand. Each style has a clear coloured stripe running along the bottom, so retailers can instantly tell which is which, and the size chart on the back has also had a makeover and is now even clearer to read.
Commenting on the new packaging, Director of European Operations Penny Clayton said ‘This is a fantastic, positive step for us. Our bras have long been hailed as luxurious, supportive and extremely comfortable, and our packaging now reflects that better than ever. The new look will make a real difference to retailers, but also to their customers. We have already had fantastic feedback and are confident it will be a great success.’