Curvy Kate have teamed up with Breast Cancer Awareness charity, CoppaFeel! to develop the Curvy Kate CoppaFeel! bra. The thought provoking lingerie range, which Curvy Kate have designed and produced with the charity, combines fun and cheeky elements from both brands whilst encouraging the core message from CoppaFeel!, that ‘knowing your boobs could save your life!’
The CoppaFeel! signature hand print decorates the outer cup whilst boob checking messages flourish the insides of the cups, pushing the idea that every time you put on your bra, you should get to know your boobs. The brand has also committed indefinitely to adding a special boob-checking reminder label to all of their bras sold from January 2014. This is a major step in the right direction for expanding Breast Cancer Awareness within the lingerie industry and hopefully to women all around the world.
CoppaFeel! aims to stamp out late detection and misdiagnosis of breast cancer by ensuring that people know the warning signs and seek medical referral if changes occur. The CoppaFeel! and Curvy Kate teams are hoping that women will get into the habit of checking their breasts more regularly, not just for Breast Cancer Awareness month in October but each time they put on this bra.