British hosiery brand Pretty Polly has become the preferred hosiery supplier for Virgin Atlantic, as part of a campaign to support Britain’s hard working women. The partnership comes following research conducted by Pretty Polly that revealed over half (55%) of the British female population feel that their legs are put under pressure as a result of their job and a third (33%) of women in the UK spend more than five hours of their working day on their feet.
To counteract adverse leg conditions associated with long periods of standing such as varicose veins swelling and poor circulation, Pretty Polly will now be providing all Virgin Atlantic female Cabin Crew and Ground Staff with tights from the ‘Light Support’ range specifically designed to provide hardworking legs with an all-round support.
Jane Gwyther, Legwear Marketing Director at Pretty Polly said: “British women have some of the hardest working legs in Europe, with Cabin Crew being just one profession where women are demanded to be on their feet the whole time. We are delighted to partner with Virgin Atlantic and provide hosiery as part of their uniform that will support the pressure of the job. Pretty Polly are experts at providing great quality, affordable compression hosiery and understand the benefits that these tights can give.”