Amid cocktails and cupcakes Wacoal Eveden, the UK’s largest lingerie design and manufacturer whose portfolio of brands includes Freya, Fantasie, Huit, Elomi and Goddess presented the 2014 ModelKind calendar, the result of their partnership with special model charity which aims to raise awareness about cervical cancer.
Featuring some of the lingerie industry’s most recognised models which also includes the ModelKind founders Hannah Shetler, Iskra Lawrence and Charlotte Quita Jones, the calendar showcases a number of Wacoal Eveden’s collections from Freya, Fantasie, Fauve, Elomi and Huit, worn by the models that range from cup sizes A to G. Moreover, unlike many calendars all shots are completely un-retouched and un-manipulated, in a bid to promote positive body image.
The calendar is dedicated to a close friend of the organiser’s who lost their battle to cervical cancer at the age of 29 years – so ModelKind hopes to remind women that cervical cancer can affect any woman at any age, and is one of the most common cancers in women under 35 years. The calendar will also aim to encourage more women to go and get checked early enough and more regularly. Money raised from the calendar will go towards cervical cancer research through Cancer Research UK.
Hannah Shetler, one of the ModelKind founder’s said: “We’re so thrilled with the calendar, it features all body shapes and all sizes and we thought it was only right to do something that was natural, un-retouched and un-tampered with. Each month really reflects each model’s personality and we’re so proud to have done something for a topic very close to all our hearts. Wacoal Eveden are the number one lingerie group, so we are ecstatic to have them support us on this worthwhile cause.”