Maternity and nursing bra specialist Cake Lingerie have announced the launch of its fuller bust bra brand, Sugar Candy. The company is for the first time offering fuller busted women bras that are not for maternity or breastfeeding, and Cake Lingerie stated that while this was a move away from their usual product and market offering, they felt it was the right time to create a wider offering.
“While we did offer Sugar Candy under the Cake Maternity umbrella, we felt it was time to isolate its voice and expand our footprint, especially as the our presence and profile expands globally,” said Cake Lingerie Director, Keith Hyams.
Sugar Candy is a seamless, wire free bra designed for the fuller busted woman who is after comfort and support, whilst in and around the home and in bed. A campaign outlining the real life struggles that women face has been created to educate and engage with customers that understand its brand principles, and Australian actress Clare Langsford is featured in a series of videos launched by the brand.