STEP ONE’S entrance into John Lewis marks a significant milestone for the business in the UK. This strategic partnership is a pivotal step for the brand as it ventures into…
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Products
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Lounge Underwear, the popular lingerie brand, presented their latest collection ‘Barely There’, causing a frenzy among their customers selling out in less than 24 hours. The signature plunge bra sold…
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Skarlett Blue’s new 2024 marketing campaign invites us on a romantic journey with enticing shades of red, pink, violet and passionfruit with basic silhouettes in white and black. Luxurious lace,…
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The London label Noblesse Oblige (sister label of the cult couture line Yes Master) is making a comeback to the UK, European and American markets. Noblesse Oblige is a unique,…
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Vitamin A, the California-based swimwear brand that combines feminine design with sustainable innovation, is the first company to launch a swimwear collection made with a new 100% recycled fabric developed…
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The Daisy Collection by Fleur of England launches today and marks a testament to the sustainability journed, crafted from a carefully selected tulle fabric known for its recycled credentials. Paired…
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Sunflair’s 2024-25 collection – if sophisticated and flattering prints are your thing you cannot miss Sunflair’s new collection (both under Sunflair and Opera) at the INDX Intimate Apparel Show this…
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DORINA unveiled its comprehensive rebranding at Salon International last month whilst retaining its justified reputation as a brand that balances comfort, beauty and affordability in every piece. Dr Annick Desmecht…
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This Valentine’s Day, Ayda Field Williams has partnered up with her husband, Robbie Williams, to launch men’s socks for Ayda Activewear. The men’s socks feature more of the brand’s notoriously…
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The Salon International de la Lingerie and Interfiliere Paris last month marked its 60th anniversary with a number of special events and attracted an audience of 38% French visitors (and…
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This Friday Underlines talks to Albert NG, Managing Director of SKINY and Huber. Other than his family connection to the intimate apparel business, this is his first full-time role management…
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The new essential collection from Conturelle – Swing – is a celebration of elegance with fine, unique lace and beautiful details. In a soft dusky rose shade there are two…
