Bluebella’s international expansion has surged with new stockists in Europe, Australia and New Zealand. The London-based label is benefitting from a major shift in shopping patterns, with many premium retailers looking…
Underlines
Underlines
Underlines, leading b2b publication for swimwear, lingerie, nightwear, athleisure and legwear in the UK and Ireland. Established in 1989.
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The twelfth edition of Maredamare, the only Italian salon for the swim and underwear sectors, reported a slight drop in Italian visitors and a 12% growth in foreign buyers. As…
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Underlines Magazine, organisers of Stars Underlines Best Shop Awards, would like to remind nominees that the deadline to return their forms is Friday, 26th July 2019. If you have any…
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Shock Absorber has launched its new brand ambassador programme, the latest step in the company’s mission to educate women on the importance of wearing the correct sports bra. The social…
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On July 9, Thinx launched its biggest advancement in period-proof technology since the introduction of the brand: Thinx Super. Thinx Super holds up to four tampons-worth of menstrual flow — double…
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21-23 July marks the 11th edition of the London Swimwear Show, the specialist b2b event for swimwear, beachwear and accessories. The London Swimwear Show takes place at ETC Venues in…
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CALIDA presents another top innovation in sustainability as part of the 100% NATURE series. The Natural Skin series takes seamless knickers to a new level in terms of sustainability by…
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Bira joins Down Your High Street to celebrate bricks and mortar retailers that trade online
by UnderlinesIndependent retailers came together last week at the OXO Tower in London to celebrate the ongoing success of the national online selling platform, Down Your High Street, alongside event organisers…
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The Apprentice winner and Little Mix’s Leigh-Anne Pinnock launch new swimwear collections at Pure London
by UnderlinesPure London, the UK’s leading festival of fashion, is launching new swimwear collections for Lord Sugar’s Apprentice winner Sian Gabbidon and Little Mix’s Leigh-Anne Pinnock. In’A’Seashell is an inclusive swimwear…
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FatFace is thrilled to announce the launch of a new eco-friendly swimwear range this summer. The collection is produced using Hyosung’s MIPAN® regen fibre, an eco-friendly product made from recycled…
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Love Island contestant India Reynolds is one of the faces of Bath-based company Lovehoney Lingerie. The 28-year-old beauty models many of Lovehoney’s lines including the new Free Spirit collection and the best-selling Seduce…
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British underwear brand, Lounge, debuted its first ever swimwear collection at the Art Hearts Fashion show for Miami Swim Week 2019. The brand dominated the runway with a line up…
