HanesBrands UK is bringing renewed energy to Champion innerwear in the UK by launching a brand-new digital campaign that encourages people to bring out the ‘Champion inside’. Riding on the popularity…
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Sex swings, stiletto spurs, collars, fox masks, rose gold leads, lacquered dragon prints, and SPANK ME cream are some of the things featured in Honey Birdette‘s latest Halloween video – Hell…
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In a move designed to create a wider offering across the active and loungewear sectors, leading festival of fashion Pure London will launch Pure Body at the February 2020 show. The…
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Norwegian underwear brand Comfyballs® was launched in 2013 with the goal of bringing functionality and innovation to the men’s underwear market. All products incorporate the brand’s PackageFront™, designed for ultimate…
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Studio Pia’s SS20 collection draws inspiration from Aphrodite, the Greek goddess of love, beauty, pleasure, passion and procreation. Aphrodite is said to have been born off the coast of Cyprus,…
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Thinx Inc., the period solutions company behind Thinx period-proof underwear, is announcing its first-ever television ad campaign, “MENstruation”. Running on 18 networks across the United States, the campaign asks the…
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Introducing Charnos Hosiery’s new ‘RE, CYCLED’ collection featuring a sheer 15 and opaque 40 and 70 denier tights. Each piece in the range is made from luxurious Italian yarns that are…
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A commitment to sustainability is now a must for fashion designers and brands, with innovative green fabrics playing an ever-greater role in the runway shows. Italian designer Daniele Niboli has chosen…
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Bluebella is launching its AW19 #loveyourself campaign featuring four uniquely beautiful models, with the goal of redefining sensuality and encouraging self-acceptance. Transgender model May Simón Lifschitz features in the campaign alongside Olivia…
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Resulting from the takeover of the independent investment company Perceva, VFB Lingerie unveils its new identity, under the name of LACELIER. Symbol of know-how, LACELIER is the alliance of “lacer”,…
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Frankies Bikinis are thrilled to launch their Resort 2020 collection, featuring colours and prints inspired by our inner explorer. For the soul searchers who know that wandering doesn’t always mean…
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Global lingerie and swimwear business, Wacoal Europe is thrilled to announce its fuller figure lingerie brand Elomi has been shortlisted in the Lingerie Brand of the Year category in the…
