The LYCRA Company, a global leader in developing fibre and technology solutions for the apparel and personal care industries, today announced two strategic leadership moves to accelerate innovation and growth.…
Underlines
Underlines
Underlines, leading b2b publication for swimwear, lingerie, nightwear, athleisure and legwear in the UK and Ireland. Established in 1989.
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Leading independent retailers association, British Independent Retailers Association (BIRA), has welcomed the government’s announcement of a £5 billion Pride in Place programme, saying it will provide the kind of support…
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Boobydoo Announces Groundbreaking Partnership with Brarista to Revolutionise Sports Bra Fitting
by UnderlinesBoobydoo, the UK’s leading sports bra experts, today announced a new partnership with Brarista, the pioneering AI bra-fitting technology company. This collaboration will see boobydoo integrate Brarista’s advanced AI solution…
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Heptathlon Olympic gold medallist Denise is the new face of luxury lingerie and sexual wellness brand Coco de Mer’s ‘Icons’ collection at the age of 53. The Icons lingerie collection…
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Oxford Fashion Studio Celebrates 10 Years with Landmark London Fashion Week SS26 Shows
by UnderlinesLondon, UK September, 2025 – Oxford Fashion Studio marked a decade of championing independent fashion with a landmark 10th Anniversary Season at London Fashion Week SS26, hosted at Devonshire Square.…
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NikeSKIMS Unveils Bold Vision with Inaugural Collection Inspired by the Power and Strength of Women Athletes
by UnderlinesThe brand’s debut film features more than fifty elite athletes including collegiate stars alongside Serena Williams, Sha’Carri Richardson, Jordan Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz, Nelly Korda…
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Future Fabrics Expo returns in 2026 — bringing more pioneering suppliers, more groundbreaking innovations and more opportunities to explore the materials that represent the much needed change for fashion, home, interiors, and beyond. As the world’s largest…
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These days, bricks and mortar retail has to be a wow experience if we are to entice customers in; get them to stay; buy and come back again and again.…
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JCA | London Fashion Academy present its fourth annual MA show during London Fashion Week
by UnderlinesJCA | London Fashion Academy, founded by Prof. Jimmy Choo, presents its MA Show at Westmount Rooftop Terrace in White City. The show will unveil visionary debut collections from five…
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Luxury lingerie brand Edge o’ Beyond proudly welcomed Her Royal Highness The Princess Royal, as President of the UK Fashion and Textile Association, to their South Wales atelier on the…
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Designing truly circular garments is hard when elastomers enter the mix. 4EVER changes the equation: a family of monomaterial stretch fabrics that deliver elasticity without elastomer. 4EVER is a new…
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Underlines Magazine is delighted to welcome Top to Toe EPOS as our latest specialist contributor to the readers of the magazine, bringing their wealth of knowledge and experience in EPOS…

