Accepting Who We Are (AWWA)- pronounced OUR – is a movement and campaign co-founded by Tina Boden and Rachel Peru who have partnered with independent lingerie boutiques across the UK…
Underlines
Underlines
Underlines, leading b2b publication for swimwear, lingerie, nightwear, athleisure and legwear in the UK and Ireland. Established in 1989.
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Just relaunched by Lemonade Dolls is the return of its trial sell-out All Wonder, All Bra. Described by customers as a “boob job in a bra – without the commitment”, it’s…
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This Friday Underlines talks with Michael Thomson, founder of Pour Moi Lingerie. Originally a trained accountant, Michael ‘fell’ into lingerie after a stint at Marks & Spencer and realised a…
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Retail Landscape in Transition While the Middle East has long been associated with luxury consumption, retail dynamics are shifting. A new generation of consumers is seeking contemporary, accessible fashion alongside…
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The new activewear collection from EUROJERSEY’s Sensitive® Fabrics interprets movement as a contemporary language, combining innovation, comfort and style. Multi-directional elasticity and calibrated compression are among the core advantages of Sensitive® Fabrics,…
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We’re excited to announce a brand new accolade for 2026: Designer Brand of the Year – and this time, you’re in control. We’re inviting you to vote for the designer brand…
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UK femtech and lingerie brand Evenly has won first place (and awarded £7,500) at the Small Business Sunday (#SBS) x NatWest Accelerator Live Pitch Competition, hosted by retail entrepreneur Theo…
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The 2026 Stelle Best Shop Awards, now in its 28th year, brought together the excellence of independent Italian multi-brand underwear and beachwear retailers in a unique, prestigious, lively, and friendly…
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Positioning material innovation at the center of future -forward apparel design, Hyosung TNC’s Fashion Design Centre (FDC), which is an interactive fashion studio that spans the U.S., Europe and Asia…
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The John Lewis Partnership has announced a £108m investment in pay, continuing its commitment to invest in Partner wages, alongside its wide range of other benefits. The latest announcement comes on…
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BIRA Challenge Government Over ‘Fundamentally Misdirected’ Pub-Only Business Rates Relief
by UnderlinesThe British Independent Retailers Association has responded to January’s announcement giving pubs 15% business rates relief with a hard-hitting podcast calling the policy “fundamentally misdirected” and revealing that only 32%…
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The 19th edition of the lingerie and underwear trade show closed this week, with over 200 brands in attendance, 45% of which came from outside Italy. The final day also…
