To celebrate 35 years in business, Royce, the original wirefree bra company, is set to launch a new lingerie set this July. The Anya bra with matching briefs (sold separately) will join the brand’s Comfort, Fuller cup and Post Surgery range.
Anya has been designed for women to wear every day as a pretty yet comfortable solution. It can also be worn following breast surgery, with pockets as standard and combines beautiful styling with practical support. The bra will be available in two modified designs depending on cup size: the A-E cup bra features lightly padded, moulded cups with lace detail; while F-H cup is a non-bralette style with thick straps and underband, and lace detail. Matching high-waisted briefs, which are sold separately, complete the set. Anya comes in a blush and coral colourway inspired by Royce’s 35th year.
Louise Dunn, acting commercial director for Royce, says:
Marking 35 years is a proud moment for Royce, and the new products scheduled for release in 2026 demonstrate that we’ve no plans to slow down. We’re still creating comfortable wirefree lingerie that supports women wherever they are in life, just as we set out to do in 1991. We can only do this successfully by continually listening to our customers, both direct and trade, and collaborating with experts in areas such as breast cancer care and maternity. This 35-year conversation is still going strong!”
As part of its anniversary celebrations, Royce will hold a customer and influencer event later in the year. Content from the day will form part of an autumn/winter social media marketing campaign.
