Strengthening its commitment to women’s health, Aubade is renewing its support for the Ruban Rose association in the fight against breast cancer for the fifth consecutive year and is strengthening its work through three sisterhood and prevention initiatives. From October 1st to 31st Aubade will donate 10% of the sales of each bra from the ‘Danse des Sens’ line sold in stores and online to the Ruban Rose Assocation, which raises awareness and funds breast cancer research.
This year Aubade has launched two post-surgery bra styles, co-created with the Aubade style teams, Juliette Moreau, a physiotherapist specialising in breast care and with the essential collaboration of Camille and Sylvane, the campaign’s ambassdors (two women affected by breast cancer featured here).
Because reclaiming one’s femininity after the ordeal is a pressing issue, Aubade is hosting “Les Heures Roses”. An intimate and committed evening for all women who care about the cause. The event will allow participants to discover and try on Aubade’s post-operative collection, designed to combine comfort, femininity, and elegance. The evening will also feature wellness workshops encouraging the sharing of experiences and inviting everyone to take time for themselves. Aubade’s Les Heures Roses will take place in the heart of Paris, at the brand’s flagship store, on Thursday, October 16, 2025, from 6 p.m. to 10 p.m. at 23 rue Tronchet, Paris 8th arrondissement. This event is open to all, upon registration. Virgilia Hess joins forces with Aubade for an awareness video. Virgilia Hess is a weather journalist and content creator who experienced the disease while pregnant. She has partnered with Aubade to produce a self-examination video that’s both engaging, simple, and educational. This essential content is designed to raise awareness among women about the right preventive measures.
Aubade has co-designed two post-surgery models that combine elegance, functionality and comfort with no underwires but reassuring support. These new pieces in lace, a soft and breathable mesh, available in black and white, are part of the “Danse des Sens” line, becoming a natural extension of the Aubade wardrobe to play with all bottom shapes. A mix-and-match wardrobe that embraces all women, at every moment of their lives. The bras are a soft post-operative triangle bra and a full=cup soft post-operative bra.
