We’ll Always Have Paris! Salon Review

The Salon International de la Lingerie and Interfiliere Paris last month marked its 60th anniversary with a number of special events and attracted an audience of 38% French visitors (and 62% international) of a total auidence of 16,000.  The anniversary fashion shows, created in partnership with the Federation de la Maille, de la Lingerie et du Balneaire, retracing the finest development and innovations around iconic pieces was a resounding success.

In all the Salon attracted 250 exhibitors including creative brands, young labels, must-haves and industry leaders.

This year’s show was very dynamic, with a real plebiscite from visitors, both for the materials and for the finished product. This upstream/downstream presentation makes the show unique in the world. The buyers came in great numbers, and the climate was excellent for 3 days. Our aim for the next edition in September is to continue to encourage cross-visiting, to create synergy between the different shows, and to bring the energy of the anniversaries (60 years for Lingerie and 30 years for Who’s Next) to all the players in these markets. That’s why all the shows will be in Hall 7 at Porte de Versailles to welcome the whole world.

Frédéric Maus, Managing Director of WSN Development/Chairman and CEO, Eurovet

As well as the 60th anniversary fashion show there were no less than 3 fashion shows a day – Elevating Beauty, Rhyming Colours and The Selection.

The international lingerie market is experiencing a very dynamic period. The show reflected this business-friendly atmosphere, with numerous buyers from all over the world. It also highlighted the excellent development prospects for the years to come: a strong synergy between fashion and lingerie, and the opening up of complementary markets such as wellness and activewear. For the next session in September, we’d like to bring all our events together in the same hall to be even stronger.”

Matthieu Pinet, Managing Director, Salon International de la Lingerie

Forward dates are 10-12 September for Curve Paris and Interfiliere Paris (running concurrently with Who’s Next, Impact and Bijorhca). All images by Caroline Kynast.

THE SELECTION