The GREAT Britain Campaign, the UK Government’s major international marketing campaign, has today unveiled a new initiative celebrating the enormous wealth of fashion talent nurtured by UK universities. Featuring a dozen of the country’s top young designers, models, stylists and hair and make-up artists, the legendary Dame Zandra Rhodes and Hilary Alexander OBE both play cameo roles in the piece which encourages brands to look to the UK for their next generation of hires. The video will be promoted across the government’s international network in over 140 countries and will be deployed throughout 2020 at major fashion events and trade conferences.
Liz Truss, Secretary of State for the Department for International Trade, said: “The UK is a global leader in the fashion industry and our talented students are the future of this sector. The industry is booming, creating 890,000 jobs and contributing £32 billion to the UK economy. There is no better place in the world for businesses to unearth the next generation of stars.”
Hilary Alexander OBE, Graduate Fashion Foundation President, commented: “This video campaign is a great opportunity for six of our final-year hair and make-up students and ten select fashion and styling graduates to work with industry and showcase their talent to the world. These young creatives are at the forefront of a generation who will revolutionise the way we design, manufacture and wear our garments. Whether it is addressing the world’s plastic crisis or exploring new scientific techniques, our universities and students are setting the standard for a sustainable future.”
