H&M has teamed up with Dutch lingerie brand Love Stories for the second time, in a new swim and beachwear collaboration. The Love Stories Swimclub x H&M line is soft and flirtatious, but with a sporty refinement that makes the pieces just as much at home on a surfboard as lounging by the pool. The swimwear collection maintains Love Stories’ whimsical, romantic style, brought to life by the brand’s founder Marloes Hoedeman and her close work with H&M’s design team. The collection features candy-coated colours and soft animal prints, in shades ranging from dusty pink and vintage green to tangerine. The mix-and-match styles include a retro bandeau, triangle bikinis, belted one-pieces, and a multi-toned surfsuit. The romantic summer tones continue to play across towels, sarongs, bags, and beach tunics, with prices ranging from 10€ to 50€ and launches this month.
Love Stories was founded in 2013 by Dutch interior designer Marloes Hoedeman to fulfil her search for comfortable lingerie and the brand is a celebration of the bralette (not a single wired bra!). Styles focus on comfort, but with a soft and playful sexiness. Like her new collection for H&M, all pieces are made to be mixed and matched.
