H&M has announced a collaboration with the Musée des Arts Décoratifs, located in Paris, to celebrate the new H&M Conscious Exclusive 2016 collection. The new range has been inspired by the museum archives and will be launched on Thursday 7th April 2016 to coincide with the opening of the much anticipated exhibition Fashion forward – Three centuries of fashion. H&M will be the exclusive sponsor of the upcoming exhibition which will include selected styles from the H&M archives.
“I am honoured to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is fantastic. Especially since it is made with innovative and sustainable materials which are the future of fashion” says Julia Restoin Roitfeld, Parisian Art Director, sustainability champion and face of the campaign.