Specialist maternity and nursing underwear supplier, Carriwell, has announced that its latest innovation, the genius Seamless GelWire Nursing Bra, is amongst the finalists for the Innovation Award 2013 at the Kind & Jugend Fair next week.
The product combines the comfort and fit of seamless microfibre with an innovative, flexible, conforming gel based underwire. The revolutionary bra with GelWire technology moulds and supports the changing shape of the breasts. The bra is sold through The National Childbirth Trust, Babies R Us, JoJo Maman Bebe and other leading retailers at £31.99 in four size and white or black colourways.