Carriwell, one of the leading nursing and maternity brands, are unveiling a remarkable innovation for pregnant and new mums at Kind & Jugend this September. Following many years of research, the brand are delighted to be launching their GelWire™ technology, which has already received endorsement from leading experts within the field despite only being in its launch phase.
Women are advised not to wear an underwire bra during pregnancy or whilst breastfeeding, because the rigidity and inflexibility is not suitable for the constantly changing breast shape and can damage and restrict development of breast tissue. Carriwell’s new patent pending GelWire™ technology solves this problem providing mums to be and breastfeeding mums the ultimate support, thanks to the conforming gel which moulds to the body to ensure breasts are gently, but effectively, supported – ideal for sensitive breasts.
The bra also has an easy one-handed release clasp for convenient nursing and grows 2 cups sizes to support the breasts natural changes between and during feeds. Commenting on their latest innovation Dean Grobler, MD of Carriwell said:
“The team at Carriwell have been committed to delivering the very best comfort and support to new and breastfeeding mums for a number of years, but with our new technology we feel truly proud of what we can offer them. This new development is set to completely revolutionise the maternity and nursing lingerie scene and we could not be more excited to be leading this change.”